Reclaim Your Strength.
Redefine Your Story.
Real coaching for men who are ready to rise.
2010 vs 2014
Meet Billy - The Comeback Coach
At 6'4" and 260 lbs of lived experience, Billy Mayfield isn't your average coach. He's been where you are, fought the same battles, and found a way forward that actually works for real men with real lives.
BS in Nutrition Science
PN Level 2 Master Health Coach
Aspiring Strength &Conditioning Coach with Personal Training experience
Lost 100 lbs himself
2010 vs 2024
Why I Built The Brotherhood
At 34, my doctor looked me dead in the eye and told me I might not live to see 50. That was the wake-up call I didn’t want but desperately needed. I was overweight, worn out all the time, and numbing myself with food and excuses. I wasn’t just unhealthy, I was disconnected from the man I was supposed to be. So I made a decision. Not a half-hearted attempt or a Monday plan, but a full-on, fight-for-my-life commitment. I changed how I ate, how I moved, and, more importantly, how I saw myself. Over time, I didn’t just lose the weight. I lost the self-doubt, the guilt, and the belief that it was “too late.” What I gained? Strength, confidence, purpose, and a mission to help other men do the same. This isn’t about vanity. It’s about victory. This is the foundation of The Midlife Brotherhood. And if you’re ready for your comeback, you’re in the right place.
The Coaching Philosophy
"Meet you where you are. Show you where you can go. Walk you there like a man who's been through it."
Science-backed. Shame-free. Built for real life.
Sound Familiar?
Success in your career but feeling empty inside
Energy levels that aren't what they used to be
Looking in the mirror and not recognizing yourself
Relationships strained or broken
Working hard but wondering "what's it all for?"
Most Men Try to...
Push through the fatigue with more caffeine
Hit the gym sporadically with no real plan
Try the latest diet trend that doesn't stick
Distract themselves with work, alcohol, or other escapes
Keep these struggles completely to themselves
Who is this for:
Men 35-55: In the prime of life, ready to redefine what your body is capable of.
Stuck in a rut: Tired of yo-yo dieting and programs that don't fit your real life.
Ready to Reclaim: Determined to take back your health, strength, and confidence.
Want a Real Coach: Someone who gets it, not a drill sergeant or Instagram fitness model.
Get "The Midlife Comeback Blueprint"
A free 30-day guide to reclaiming your health and strength after 40. No BS, just actionable steps you can start today.
Choose Your Path
SELF-GUIDED: 90-Day Comeback Action Plan
The Midlife Comeback Action Plan is a raw, powerful, no-BS blueprint built for men ages 35–55 who know deep down they were meant for more but need a plan to rise again.
$27
(Be sure to save it in your browser. Any issues, email [email protected].)
90-Day Comeback Coaching
The Midlife Comeback Plan is a 90-day, high-impact coaching experience for men ready to take their power back. With personalized nutrition strategies, structured training programs, and deep mindset work, we don’t just focus on fat loss—we focus on total life momentum. This is about more than a new body. It’s about becoming the man you were meant to be.
You were not meant to fade out. You are built for a comeback!
🔥 The Midlife Comeback Plan
Reclaim Strength, Confidence, and Control in 90 Days
Only $27!The #1 thing holding men back from becoming the man they’ve always wanted to be?
They’re stuck in a story that says it’s too late.This book changes that.✅ What It Is:
The Midlife Comeback Plan is a raw, powerful, no-BS blueprint built for men ages 35–55 who know deep down they were meant for more—but need a plan to rise again.If you’re tired of looking in the mirror and seeing someone you don’t recognize...
If you’ve lost your edge, your energy, or your self-respect...
If your body, your mood, and your drive aren’t what they used to be...This isn’t your typical “diet and workout” ebook.
This is a total system reset designed to help you:Build a body you respectReclaim your strength, confidence, and testosteroneCreate unstoppable daily momentumRewrite your story—with clarity, discipline, and purpose🧠 What You’ll Get Inside:
The Comeback Framework – Discipline. Direction. Daily Action. The 3 pillars that rebuild your edge and eliminate the guesswork.The Wake-Up Call – The moment that shifts you from passively drifting to intentionally leading.The Identity Shift – Learn how to stop being the man who starts over... and become the man who finishes strong.Comeback Nutrition Method – No more crash diets. Eat like the man you’re becoming, not the man you’re escaping.The Training Method – Featuring StrongLifts 5x5 and Wendler’s 5/3/1 Beach Body. Get leaner, stronger, and harder to kill.Testosterone Optimization – The real science behind low T, what’s killing your hormones, and how to get them back—naturally.The Final Contract – Your signed declaration to show up, every day, without apology.Plus:A Testosterone Self-AssessmentPrintable Comeback Contract & Mission Statement WorksheetBonus Meal Templates, Training Logs, and a Launch Checklist🧨 Why $27?
Because this isn’t fluff.
This is 15+ years of experience boiled into a 90-day game plan that has helped men rebuild their bodies, relationships, careers—and most importantly, themselves.For the cost of one dinner out, you’re getting a blueprint that could shift your trajectory for the next 20 years.This is not a book to read, feel good, and then put away. This book is about taking ACTION!👊 Who This Is For:
Men in their late 30s, 40s, or 50s who’ve had enoughFormer athletes, hard workers, husbands, fathers, and lone wolves ready to lead againGuys who know their potential is still in there—and they’re ready to dig it out⚠️ This Isn’t For:
Excuse-makersShortcut-chasersMen who want the results without the repsThe comeback doesn’t start when it’s convenient.
It starts now.Click below, grab your copy, and take the first real step toward becoming the man you were meant to be.
What Clients are saying:
Dropped 20 lbs in 3 months. Billy’s approach actually works."
— Mark, 48
"More energy, less gut, zero BS. This is the way."
— James, 42