LONG GAME
Introductory Price — Going Up Soon
Billy Mayfield — The Midlife Brotherhood Series
The
Long
Game
A Systematic Weight Loss Manual for Men in Transition

Not a diet book. Not a 30-day challenge. A complete, evidence-based nutrition system built specifically for men 35–60 who are tired of programs designed for someone half their age and twice their free time.

This is the playbook Billy wishes someone had handed him. It changed his life. It has changed his clients’ lives. Now it’s yours.

Get The Long Game — $17 See What’s Inside
✓ 30-day money-back guarantee △ Price goes up to $25 soon — lock in $17 today
The Truth About Weight Loss After 40

The System Was Never
Built for Men Like You.

Most nutrition advice is built for 25-year-olds with fast metabolisms, flexible schedules, and nothing to lose but a little vanity weight. It assumes you have time to meal prep like a chef, energy to train twice a day, and zero responsibilities pulling at you from every direction.

That's not you. And that's why it keeps not working.

The Long Game was built for men in transition. Men with full lives, limited time, shifting hormones, and a body that plays by different rules than it did fifteen years ago. It doesn't ask your life to fit the program. It builds the program around your life.

“Discipline is self-love in work clothes. Wear it every day.”
This book is for you if

You’re Ready
for a Real System

  • →You’re 35–60 and tired of programs that don’t account for your age
  • →You’ve tried diets before and watched the weight come back every time
  • →You want to understand the actual science, not just follow rules blindly
  • →You have a real life, real schedule, and need something that fits both
  • →You want sustainable results, not a dramatic 30-day before-and-after
  • →You’re done being confused by conflicting nutrition advice
Skip this if

You Want
a Quick Fix

  • ×You want a 7-day cleanse or a 30-day transformation challenge
  • ×You’re not willing to track anything for the first 30 days
  • ×You want someone to tell you carbs or fat are the enemy
  • ×You’re looking for a supplement stack or a magic protocol
  • ×You think age is your problem and not your system
  • ×You want guaranteed results without consistent effort
The Full System

What’s Inside
The Long Game

This isn’t a book of recipes with a motivational intro. It’s a complete nutritional operating system — science, protocols, recipes, tools, and the mindset framework to make it last.

Part One — The Mindset Foundation
Chapter 01
Why You’re Here

The honest conversation most coaches skip. Your body is the house you never leave. Here’s what it means to stop treating it like a rental property you don’t plan to keep.

Chapter 02
The Long Game Standard

Consistency, discipline, productive selfishness, and why willpower is a trap. The Brotherhood Standard defined — and why systems beat willpower every single time.

Chapter 03
The Transition Advantage

Everything you’ve been through is working for you, not against you. Why the seasoned captain navigates better than the young sailor — and why your age is an asset, not a handicap.

Part Two — The Nutrition Science
Chapter 04
Calories

The most argued number in nutrition — demystified. Three methods to find your number including the 15x method, TDEE formulas, and the weekly adjustment protocol. The scale lies. Here’s what to actually track.

Chapter 05
Macros

The 4/4/9 rule. Protein, carbs, and fat explained without the drama. The hand method for measuring without going crazy, and how to use it at a restaurant without being that guy.

Chapter 06
Your Personal Macro Blueprint

The five-step calculation that builds your exact targets. Worked examples at 180, 200, and 220 lb goal weights for both protocols. A personal blueprint worksheet you complete once and use forever.

The Two Protocols
40/40/20
Protocol A

The fat loss protocol. 40% protein, 40% carbs, 20% fat. Maximum muscle preservation in a deficit. Built for men whose primary goal is losing body fat efficiently and sustainably.

Best for: Primary fat loss
35/35/30
Protocol B

The performance protocol. 35% protein, 35% carbs, 30% fat. Built for men who are actively training, have struggled with adherence, or are transitioning out of the fat loss phase into maintenance.

Best for: Performance and maintenance
Part Three — Making It Work in the Real World
Chapter 09
Meal Timing

The 5-meal structure and the 16:8 system for shift workers. How to make it work in an office. The protein shake guide — the leucine requirement most men miss. Which system is right for your life.

Chapter 10
Cooking for One Man’s Mission

The crockpot, the one-pan method, and the grill. Grocery strategy that works on a budget. The Sunday prep session that sets up the whole week. The minimum viable kitchen setup.

Chapter 11
Adjustments, Plateaus, and the Long Game

How to diagnose and fix a plateau. Refeed days vs. diet breaks. What to do when life blows up your protocol. The relationship variable — navigating a partner who isn’t on the same page.

Chapter 12
Sleep, Hydration, and the Unsexy Multipliers

Why sleep is a fat loss variable — not a recovery bonus. CBT-I for men who can’t shut their brain off. Hydration and electrolytes. The small daily habits that multiply everything else.

What Most Books Don’t Include

The Bonuses Alone
Are Worth $17

Every one of these was built to be used, not just read. Practical tools that work in the real world alongside the system.

01
The Klein Method

The alternative system Billy learned from the best nutritionist in the business. No macro counting. No tracking apps. Built for men who want results without the math. A complete counter-protocol included alongside the main system.

02
Restaurant Survival Guide

Burger joints, chicken chains, Chinese takeout, Mexican fast casual, and casual dining chains. Exact strategies for every situation so you never have to choose between your protocol and your life.

03
Pre-Calculated Macro Tables

Both protocols, pre-calculated at every goal weight. No math required. Look up your target, see your exact daily numbers for protein, carbs, and fat. Done in 30 seconds.

04
Approved Food List

Proteins, carbohydrates, fats, and near-free vegetables. Everything you need to build meals without second-guessing. Take it to the grocery store. Pull it up at the restaurant. Use it daily.

05
Weekly Tracking Template

A printable weekly log that tracks weight, measurements, and macros in one place. Built for men who want to see progress without drowning in spreadsheets.

06
Full Recipe Collection

Breakfast, lunch, dinner, and snack recipes built around the protocols. Real food, real flavors, macro targets already accounted for. The cookbook that makes the system practical every single day.

Billy Mayfield — The Long Game
Who wrote this

Billy
Mayfield

“I tried every diet that existed. Most of it was bullshit. Then I hired the best nutritionist in the business and he showed me a system so simple it was almost offensive. I lost close to 100 lbs. This book is that system.”

Billy isn’t a social media fitness influencer. He’s a working man who spent years fighting his own weight before finally cracking the code — not through discipline alone, but through understanding the actual science. BS in Nutritional Science. PN Level 2 Master Coach. Seven years coaching men through real-life transformation.

He trained in unheated warehouse gyms. He warmed his food up in gas stations. He carried a cooler everywhere he went. He did it because at 34 years old a doctor told him he might not make it to 50. He’s 50 now. And this book is everything he learned between those two moments.

BS Nutrition Science PN Level 2 Master Coach Lost 100 lbs 7 Yrs Coaching Houston, TX
Real Men. Real Results.

The System Works.
The Numbers Don’t Lie.

“

I’ve read every nutrition book out there. This is the first one that felt like it was written for me specifically — a guy in his 40s with a job, a schedule, and no patience for programs designed for people with nothing else going on.

Mark, 48
“

The Klein Method bonus alone made this worth it. I’ve been doing it for 6 weeks and I’m down 14 lbs without counting a single macro. Game changer.

Jason, 43
“

The restaurant guide is something I use every week. That chapter alone is worth more than what he’s charging for the whole book. Billy is underselling this thing.

David, 51
Get it before the price goes up

Get The
Long Game

Introductory Price — Going to $25 Soon
$17
$25
Lock in the introductory price. Yours forever.
  • The complete Long Game system — all 13 chapters
  • Two full nutrition protocols (Protocol A and Protocol B)
  • Pre-calculated macro targets for both protocols
  • The Klein Method — the no-counting alternative system
  • Restaurant Survival Guide — every major chain covered
  • Approved Food List, Weekly Tracking Template, Glossary
  • Full recipe collection — breakfast, lunch, dinner, snacks
  • Instant digital delivery — start reading today
Get The Long Game — $17

30-day money-back guarantee. Read it, use it, and if you don’t find value — email Billy directly for a full refund. No forms, no conditions.

△ Price goes up to $25 when the introductory period ends.

Before you buy

Common Questions

Is this just a cookbook? +
No. The recipes are a bonus. The core of the book is a complete nutritional system — calorie science, macro protocols, meal timing, plateau management, sleep and hydration, and the mindset framework that makes it sustainable. The recipes make the system practical. But the system is what produces results.
Do I have to count macros? +
Not if you don’t want to. The book includes two approaches: the macro-based protocols (Protocol A and B) for men who want precision, and the Klein Method for men who want results without the math. You pick the one that fits how you actually operate.
I’ve tried diets before and gained the weight back. Why is this different? +
Because diets end. Systems don’t. This book teaches you the underlying science of how your body processes food so you understand what’s happening and why. That understanding is what makes adjustments possible and what prevents the rebound. Men don’t fail diets because they’re weak. They fail because nobody gave them a real system.
Do I need to be working out to use this? +
No. Nutrition is the foundation and this book works whether you’re training or not. That said, if you want to combine nutrition with a training system, the Midlife Comeback Plan covers both together.
Why is the price going up? +
The $17 price is introductory. Multiple colleagues who reviewed the manuscript told Billy he was underselling it significantly. The price will move to $25 when the introductory period ends. There’s no deadline manufactured for marketing purposes — it goes up when it goes up. If you want $17, get it now.
LONG GAME

The Weight Doesn’t Come Off
Because You Want It To.
It Comes Off Because
You Built the System.

The Long Game is that system. Built on real science, designed for real men, priced at $17 for a limited time.

Price goes up to $25 when the introductory period ends.

Get The Long Game — $17